The Study of the TV Shopping Intention
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === As the market for TV home shopping continues to grow, one by one, many large business groups have entered this market that strives on advantageous dazzling visual effects. However, fierce competition will erode such advantage to equalize players in the marke...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7u5gns |