The Customer Value of Global Auto Performance Lamp Industry

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === The strategy of “How to satisfy customer value” is the further competitive advantage. The core aspect of the customer guidance is the customer value, and the creation superior customer value is the company obtains the success in the competitive market the ke...

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Bibliographic Details
Main Authors: Hong-ming Hsu, 許鴻民
Other Authors: Tsuen-Ho Hsu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/gca3xu