A Study on The Relationship of Service Innovation, Customer Perceived Value, and Behavior Intention—Smart Store

• Main Authors: Hui-Ping Tzeng, 曾惠苹
• Other Authors: Hsin-Pin Fu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/af8v86

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === The purpose of this paper is to study on the Relationship of RFID technology-base Service Innovation, Customer Perceived Value, and Behavior Intention. In the past, almost research focus on the tangible customer value of products, however, the discuss of technology service delivery and customer interaction is scarce. This paper explores the service innovation of Smart Store to discuss the customer perceived value and Behavior Intention. In addition, the paper exams the moderating effect of individual different. Research uses SPSS.15.0 and SEM to exam and the finding. The finding of this paper: 1. Service Innovation of Smart Store has positive effect on customer value. 2. Customer value has positive effects on Behavior Intention. 3. Innovativeness has moderate effect on customer value and Behavior Intention. 4. Consumer interaction has moderate effect on overall model.