A Study on The Relationship of Service Innovation, Customer Perceived Value, and Behavior Intention—Smart Store

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === The purpose of this paper is to study on the Relationship of RFID technology-base Service Innovation, Customer Perceived Value, and Behavior Intention. In the past, almost research focus on the tangible customer value of products, however, the discuss of tec...

Full description

Bibliographic Details
Main Authors: Hui-Ping Tzeng, 曾惠苹
Other Authors: Hsin-Pin Fu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/af8v86