An Analytic Model for Risk of Online Auction
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Online auction shopping decision involves in bidder’s subjective cognition on risk attribute and fuzziness on perceived risk judgment, so the bidders feel uncertainty while buying the goods in the auction website. In this paper we use possibility and serious...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/x5yg5u |