A Study of Brand Attachment to Customer Attitudinal Loyalty and Willingness to Pay a Price Premium
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Attatchment is a strong emotional bond between one person and the specific target. It will bring attatchment that one man hope he can obtain psychological satisfaction from this specific target. Attatchment behavior exists among not only people but also an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b9gr84 |