The Commitment-Trust Theory of Relationship Marketing- An Empirical study on financial planner of southern Taiwan financial industry
碩士 === 國立高雄第一科技大學 === 金融營運所 === 96 === Recent years, many finance organization set up financial planner department . Especially, financial planner is very intense. every financial planner devote himself to find the customers, but only gets customer trust to return not enough. Because customer trust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12839025291529016656 |