A Study on Mobile Self-efficacy and Mobile Advertising
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 96 === With the advancement of the mobile communication technologies, mobile devices have become new channel for marketing activities. Mobile messaging services and mobile web have become the new media marketing activities too. This study combined theory of m-advertis...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zpe9j6 |