The Inference of Store Image、Perceived Value and Customer Expectation on Customer Satisfaction
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 96 === In the era of competition, if enterprises want to keep a stage of sustainable operation, they must build great customer satisfaction. As for general department stores, in order to aim to attain customer satisfaction, the store image is very important. Especia...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fc26x8 |