Modeling in Consumer Attitudes Toward Mobile Internet
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 96 === This paper uses TAM and TRA to explore consumer attitude to mobile internet completely, and combines subjective norm influencing on attitude. We also integrate variables influencing on attitude from mobile internet literatures. Besides, we use expe-rience of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d4y27k |