The Study on Consumer Behavior Intentions of Theme B&B：The Case Study of Theme B&B at Kenting Area
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 96 === The study adopted the four concepts of economy experience by Pine & Gilmore (1999) to explore the effect of consumer behavior intention of theme B&B. Using the lifestyle scale to segment the market. The results indicated that “entertainment experience”, “...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83898747929615057031 |