| Summary: | 碩士 === 南華大學 === 美學與藝術管理研究所 === 96 === Chang Hua County Government (CHCG) is good in promotion local industrial development. In 2004, CHCG held Taiwan flower exposition through out-sourcing by tender and media cooperation. This exposition is well recognized and attracts 1.57 million people to attend. Followed year of 2005, CHCG intend to copy successful story of previous year to hold exposition by themselves. Due to rigid strategy and lack of innovation at government in communication and marketing promotion, number of participants reduced to 230,000 people from 1.57 million of previous year. This article is to study why different type of local industrial exposition held will impact people interests and development efficiency of exposition.
Taiwan flower exposition is based on “ National Flower Garden” policy. In 2004, it is first time held by CHCG with certain expectation in Xi-Zhou old farm which belongs to Taiwan Sugar company. Based on the view of design strategies in Taiwan local industrial exposition, this article is to study how to cooperate between government culture policy and cultural innovative industry. At the end, this article raises some fruitful proposal and suggestion on efficiency of exposition between CHCG’s out-sourcing and self-hold by CHCG.
With two years experiences in holding exposition by CHCG and refer to marketing, communication and design in Taiwan local industry exposition, we get some implication as follows,
1.It shows high efficiency to promote local industry cultural activities with exposition. From local industrial marketing point of view, applying media and cooperation between out-sourcing and government self-management in holding exposition are the most efficiency.
2.Exposition for local industrial innovative activities conducted by local government should not only measure its performance but also need to establish audit process in order to well manage crisis and improve satisfaction of exposition.
3.Design for exposition should focus on visible comfortable, continuous innovation and sustainable holding every year.
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