The Research on the Strategy of Marketing and Communication for Local Industrial Exposition in Taiwan--A Case Study of Chang Hua Flower Exposition
碩士 === 南華大學 === 美學與藝術管理研究所 === 96 === Chang Hua County Government (CHCG) is good in promotion local industrial development. In 2004, CHCG held Taiwan flower exposition through out-sourcing by tender and media cooperation. This exposition is well recognized and attracts 1.57 million people to atten...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67072458997481502874 |