Choosing an Optimal Channel Mix under Budget Constraint
碩士 === 國立東華大學 === 全球運籌管理研究所 === 96 === The purpose of this study is to help a manufacturer to make the optimal channel choice under budget constraint. A manufacturer’s channel choice is affected by its competitors’ decisions. Game theory is applied to demonstrate how profit-maximizing channel select...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58001904270697928669 |