The Influence of Generalized Bass Model on the Product Life Cycle and Inventory Management of Cellular Phones
碩士 === 國立東華大學 === 全球運籌管理研究所 === 96 === This study carries on the sales data of cellular phones in Taiwan WCDMA system. Based on the data, this research forecasts the sales of WCDMA cellular phones along its product life cycle by adopting Generalized Bass model (1994), which is an extension of Bass m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e6ct9r |