The Study on Customer Loyalty of Correspondent Credit Banks in SMEs

碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 96 === The major purpose of this research is about the correspondent credit banks in SMEs, also discusses the relationship between corporate image, service quality, salesperson characteristics, trust and customer loyalty. The focus of this research is to understand...

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Bibliographic Details
Main Authors: Ming-Wei Wang, 王明偉
Other Authors: Wen-Hai Chih
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/26027035609390597378