A Study of Behavioral Intention to Use Dietary Supplement
碩士 === 國立東華大學 === 企業管理學系 === 96 === The purpose of this study was to explain behavioral intention to use dietary supplement using the Theory of Planned Behavior(TPB). The factors examined were attitude toward the behavior, subjective norm, perceived behavioral control, behavioral intention, past beh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63900138621911437314 |