Exploring the Relationship between Web Personalization and Performance based on Technology - Performance Chain Perspective
碩士 === 國立東華大學 === 企業管理學系 === 96 === In recent years, web personalization has become a popular service that is suggested to improve customer’s loyalty and to increase website income. Web personalization refers to provide content to meet individual needs, and to have content arrive at the users at jus...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92881447111073456799 |