Customer Loyalty under Relationship Marketing Perspective - The Case of Asia Radio Station
碩士 === 國立東華大學 === 企業管理學系 === 96 === The concept of Relationship Marketing has been widely applied in service industry. However, research on the applicability of Relationship Marketing in mass communication area is rare. This study constructed a Relationship Marketing model and tested it in a media e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8zyyw2 |