Navigating the New Product Development Process from Static and Dynamic Point of Views:Studies of Exploring Evaluation Criteria, and the Relationship between Resource Allocation Strategy and New Product Development Performance
博士 === 國立東華大學 === 企業管理學系 === 96 === Facing increased competition, new product development (NPD) is widely recognized as an important source of competitive advantage. For growth and profitability, most firms are investing heavily on NPD. This research from static point of view investigates how evalua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j3wjnb |