The Influences of Corporate Social Performance on Customer Behavior-The Verification of Cross level Mediator “Customer Identification”

碩士 === 國立東華大學 === 企業管理學系 === 96 === Along with the change of the environment of business, charity and philanthropy was taken seriously by the enterprises. More and more people asked the enterprise for the corporate social responsibility. Thus, how to measure the CSR of the business is very importanc...

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Bibliographic Details
Main Authors: Zih-Hua Wang, 王姿樺
Other Authors: Chia-Wu Lin
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/6zqsfx