The Study of the Antecedents of Customer Retention-An Empirical Study of Domestic Credit Card Industry
碩士 === 國立東華大學 === 企業管理學系 === 96 === Due to the debt crisis in domestic credit card industry, the profit of the consumer finance business-oriented banks is seriously eroded. When facing the industrial changes, banks have to adjust the marketing strategies such as how to maintain the relationships wit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/583hmk |