The Study of the Antecedents of Customer Retention-An Empirical Study of Domestic Credit Card Industry

碩士 === 國立東華大學 === 企業管理學系 === 96 === Due to the debt crisis in domestic credit card industry, the profit of the consumer finance business-oriented banks is seriously eroded. When facing the industrial changes, banks have to adjust the marketing strategies such as how to maintain the relationships wit...

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Bibliographic Details
Main Authors: Yuan-Rung Hsieh, 謝元榮
Other Authors: Fang-Ming Hsu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/583hmk