The Relationship among Brand Association, Perceived Value and Purchase Intention: An Empirical Study of Healthy Food Industry in Taiwan
碩士 === 國立嘉義大學 === 生物事業管理學系研究所 === 96 === Brand association is categorized by two types - product association and organizational association. Product association could be divided into functional attribute association and non-functional attribute association. Organizational association could be gr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/63107187624326153800 |