Exploring service quality attributions in coach services on national freeway by applying Kano model and IPA:a case of Kuo Kuang Motor Transport Company

碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 96 === Exploring service quality attributions in coach services on national freeway by applying Kano model and IPA − a case of Kuo Kuang Motor Transport Company Student: Wan-Ru Pan Advisor: Dr. Hsin-Hung Wu Graduate School of Marketing and Logistics Management Nati...

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Bibliographic Details
Main Author: 潘婉茹
Other Authors: 吳信宏
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/31113202207191478160