A Study of Customer’s Preferences, Product Attributes, and Marketing Strategies on Purchase Decisions – Paintball Rifle taken as an Example

碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 96 === The purpose of this research is to explore the distinction of people in different society economic and traveling style to the differences of paintball products feature and its marketing strategies, in expect paintball fields industry offer appropriate re...

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Bibliographic Details
Main Authors: W.T.SHIH, 施婉婷
Other Authors: H.W.WANG
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/02350981144563152191