The study of online group buying strategy and consumer satisfaction

碩士 === 國立中央大學 === 企業管理研究所 === 96 === Online group buying schemes have recently been in vogue as part of innovative online shopping mechanism, which is to recruit buyers through network so as to form a great purchasing dmand to negotiate for a better price, and become a popular business model in Taiw...

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Bibliographic Details
Main Authors: Hsiu-Chun Hsieh, 謝秀君
Other Authors: Shiu-Wan Hung
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/36146290949360092962