A Study of Key Influence Factors Upon Customer Relationship Management - Take S Company for Example

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 96 === The higher similiarity is between two competitors’ products, the more competitive and alternative is between these products. Therefore, companies should utilize customer relationship management to create an effective segmentation and increase their profits....

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Bibliographic Details
Main Authors: Hwai-Tang Hsu, 許懷堂
Other Authors: Yin-Chin Ho
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/26598283494991077037