The Interactive Effects between Need for Cognition and Level of Customization on Customer Satisfaction and Purchase Intention across Different Product Types

碩士 === 國立交通大學 === 管理科學系所 === 96 ===

Bibliographic Details
Main Author: 邱柏源
Other Authors: Chia-Chi Chang
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/64623618960580727671