The Moderating Effect of Marketing Channel and Product Category on Sales Promotion -Using Culinary as an example
碩士 === 國立交通大學 === 管理學院碩士在職專班經營管理組 === 96 === The purpose of this paper is to investigate the sales promotion strategy for the fiercely competition Fast Moving Consumer Goods (FMCG) industry. The sales promotion strategies are classified into four vehicles: Advertising, Trade promotion, Personal sell...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27243458483224181493 |