The Study on Consumption Experience and Store Image to Influence Consumer Loyalty at Starbucks Coffee Shop–The Case of Consumer in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 96 === In the pre s:decade, new coffee chain shops have been springing up all over Taiwan. Drinking coffee is a common consumption behavior everywhere. As experiential marketing age comes, customers emphasized on integral café stores. To build the particular features to...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40819846099958825187 |