The Study on The Relationship of Service Quality, Customer Satisfaction and Customer Loyalty of Coffee Chain Stores for The College Students in Taipei: The Case of Starbucks
碩士 === 國立交通大學 === 經營管理研究所 === 96 === In the recent thirty years, there are a large number of coffee chain stores in Taiwan, and the environment is very competitive. Besides the quality of product, service quality is also the key point for coffee chain stores to attract new customers and to maintain...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89985161031048813071 |