Physic-Psychodemographics: Incorporation of Physical Attributes into Market Segmentation
碩士 === 國立交通大學 === 經營管理研究所 === 96 === The general approaches of market segmentation have been investigated and developed very often in past decades, and some methods were popular and familiar in practices, such as demographic, psychographic and lifestyle. Though these methods were well-established, t...
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| Format: | Others |
| Language: | en_US |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58325920888912894024 |