A Study on MP3 Player Purchasing Behavior and Brand Association–National University Students in Hsin-Chu City As an Example
碩士 === 國立交通大學 === 管理科學系所 === 96 === People place importance on entertainment function of digital video and audio, so the consuming electronic products combining with recreation are in the character of a lead today. The diversified, fast, and convenient MP3 players become essential supplies for daily...
Main Authors: | Chien-Yu Su, 蘇倩玉 |
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Other Authors: | Quang-Hua Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/59491599293106283761 |
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