A Study on MP3 Player Purchasing Behavior and Brand Association–National University Students in Hsin-Chu City As an Example

碩士 === 國立交通大學 === 管理科學系所 === 96 === People place importance on entertainment function of digital video and audio, so the consuming electronic products combining with recreation are in the character of a lead today. The diversified, fast, and convenient MP3 players become essential supplies for daily...

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Bibliographic Details
Main Authors: Chien-Yu Su, 蘇倩玉
Other Authors: Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/59491599293106283761