The Study on the Influence of Brand Equity and Country of Origin Image on Purchase Intention for Digital Camera - The case of National University Students in Taipei
碩士 === 國立交通大學 === 管理科學系所 === 96 === With the increasing consumer capacity in the whole world, Digital Still Camera (DSC) is one of these rapidly growing products in recent years. Under the severely competitive DSC market, the comprehensive evaluation caused by brand will affect consumer’s purchase d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94737354649719907511 |