An Analysis of the Factors Affecting Consumers' Propensity to Return in E-Retailing
碩士 === 國立交通大學 === 交通運輸研究所 === 96 === The internet represents a growing and huge market. The development of e-commerce is an efficient business model which enables new relationship between consumers and suppliers. In particular, the B2C market in Taiwan is expected to reach NT $138.5 billion with 38%...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/r29887 |