Examining the Impact of Organizational Institutions on Customer Relationship Management Usage

碩士 === 國立暨南國際大學 === 資訊管理學系 === 96 === Abstract For responding this globalization competition, satisfy customer need, and the advent of E-Commerce, the enterprise realizes maintaining good customer relationship in this kind of environments. Consequently, customer relationship management system has b...

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Bibliographic Details
Main Authors: Shih-Ning Yang, 楊世寧
Other Authors: H.F. Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/08507256625668868636