| Summary: | 碩士 === 國立暨南國際大學 === 國際企業學系 === 96 === In most industrial, a successful new product development means a company’s competitiveness in the market. The more new marketable product a company able to provide, the more market share and higher return of investment the company can get; therefore, new product development becomes the principle for a company’s growth and survival. However, there will be only one commercially successful product in every four newly developed ones and one in three new product development will fail; therefore, it is not easy to develop a potential new product.
This study focus on the key elements of a success new product development studied by most famous executives and continue to discuss the main elements of success: support of the project from high management levels, team work, well planning & execution, accurate market analysis, quality control, research and development capability and last but not least, process & schedule control. Based on the success elements study, by using open survey and open discussion interview method to gather data from a consumer electronic manufacturer Company A and its co-development company for a new product Digital Photo Frame Printer to affirm the theory.
This paper describes the process of an actual product development case and compares to theory to confirm the reason behind the product’s success.
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