A Study on the Relationship Between Advertising Appeals and Donation Intention –Illustrated By Print Advertisements.
碩士 === 國立暨南國際大學 === 國際企業學系 === 96 === Due to the economic downturn, inflation, and increase of the poverty gap in Taiwan, there are more and more people in need. However, the small-sized, unknown non-profit organizations (NPOs) which locate the lower class, and help people in need are undergoing ope...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10330948275396684448 |