A Case Study of Customer Satisfaction versus Loyalty
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === This study aims to empirically examine the association among customer satisfaction, loyalty and service quality in car leasing industry; thus, the results can be applied for setting up marketing and management strategies. This study issues 480 questionnaires t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67254301449717102848 |