Relative Marketing versus Customers’ Loyalty in Banking Industry
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === This study aims to examine the relative marketing, service quality, customer satisfaction, and customer loyalty in banking industry. Specifically, the objectives of this study can be summarize as follows: 1. Exploring the correlation between related marketing,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56617041619018672753 |