An Empirical Study of the Influence of Service Quality and Customer Value on Customer Satisfaction in Taiwan Life Insurance Industry – The Moderate Effect of Service Innovation

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === The purpose of this study is to understand the influence of service quality and customer value on customer satisfaction – the moderate effect of service innovation. Employees of MassMutual Mercuries Life in Tannin area received One hundred and seventy-five eff...

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Bibliographic Details
Main Authors: Tsai, chin fu, 蔡錦富
Other Authors: Kang, hsin-hong
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/92195290286430010005

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