An Empirical Study of the Influence of Service Quality and Customer Value on Customer Satisfaction in Taiwan Life Insurance Industry – The Moderate Effect of Service Innovation
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === The purpose of this study is to understand the influence of service quality and customer value on customer satisfaction – the moderate effect of service innovation. Employees of MassMutual Mercuries Life in Tannin area received One hundred and seventy-five eff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92195290286430010005 |