Relationships among Service Quality, Perceived Value, Satisfaction, and Loyalty of Mobile Telecom Services-Switching Cost as a Moderator
碩士 === 國立成功大學 === 電信管理研究所 === 96 === There has been a growing trend of revenue share of mobile telecom services within total revenue of a telecom. Although mobile telecom services have become core business of telecom companies, how to not only attract new subscribers but also retain existing subscri...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/39872722652170678031 |