Effects of Sound Stimuli Applied in Branding – An Empirical Study of Its Antecedents and Consequences
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === Recently, Intel and Nokia's success of sound branding encouraged followers to emulate this branding strategy. This research is to explore the effects of sound stimulus applied to facilitate branding. A qualitative research was conducted to ascertain that...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/32188974645325276641 |