The Moderating Effects of Service Characteristics on the Relationships between Store Image and Customer Satisfaction
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 96 === Since the arrival of the 21 century, the individual service industry has been facing more competitive market than ever. Competitors not only initiate the price war to extend market share but look for effective strategic tool to differentiate their products to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/62148417829824612422 |