The Research of Relationship among Corporate Image,Consumer Behavior,Customer Satisfaction and Customer Royalty – An Empirical Study on McDonald in Taiwan
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Customer satisfaction surveys have become commonplace in many corporations over years. Initially the emphasis was on measuring customers’ overall perceptions of service, the view being that an increase in satisfaction would lead ultimately to an increase in sa...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31957973590995978698 |