The Effect of Make-Up's Brand Image and Brand Awareness on Female Consumers' Purchasing Decision- Testify by Perceived Risk as Mediate
碩士 === 國立成功大學 === 企業管理學系專班 === 96 === Nowadays，a lot of enterprises have realized that the most valuable assets of the company are the intangible assets，and brand has became the most worthy intangible assets of a company．There are two reasons why enterprises pay so much attention to the management o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88463855726503021364 |