The Influence of Personality, Perceived Risk and Involvement on Acceptance of Online Shopping for College Student of Universities

碩士 === 國立中興大學 === 應用數學系所 === 96 === The fast development of society in Taiwan gradually makes the consuming behavior of network more popular. It becomes another choice for most consumers that consume directly. The purpose of the study is that if we can understand the influential factor of consuming...

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Bibliographic Details
Main Authors: Heng-Wei Zhang, 張恒瑋
Other Authors: 李林滄
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/53194317089922545590